Comments on: Wordless Wednesday: Is there a breastfeeding article amongst those Enfamil ads?

By: Devan @ Accustomed Chaos

Devan @ Accustomed Chaos — Tue, 13 Sep 2011 17:53:28 +0000

That’s a lot of formula ads! & you are right – i didnt even notice the breastfeeding article in the centre right away!

By: Decision: Contra-Nestle “Unsponsored” BlogHer Ticket Price Donation | PhD in Parenting

Thu, 15 Jul 2010 19:49:10 +0000

[...] really bothered by infant formula advertising. There is too much of it, it is too prominent, it is often found all over breastfeeding and other baby related articles in newspapers and magazines, and it is deceptive. The formula companies will do anything at all to convince mothers to give [...]

By: How to report unethical promotion of formula, bottles and other breastmilk substitutes | PhD in Parenting

Tue, 23 Feb 2010 04:03:12 +0000

[...] Kingdom, Australia and others) and it falls short in developing countries. Other companies like Enfamil, Similac, and Heinz continue to violate the code regularly, as do bottle manufacturers such as [...]

By: Information, advertising, spam: Medela crosses the line | PhD in Parenting

Information, advertising, spam: Medela crosses the line | PhD in Parenting — Tue, 26 Jan 2010 03:07:16 +0000

[...] are involved in this type of marketing. To be clear, on a sliding scale this is not even close to Enfamil or Nestle or other formula companies. Not even close. But I would argue, and others do argue, [...]

By: Nestle Answers: Canada being a signatory to the International Code of Marketing of Breastmilk Substitutes means nothing | PhD in Parenting

Thu, 29 Oct 2009 03:37:46 +0000

[...] is not the only company that does this. For example, Enfamil has ads with smiling babies splattered all over websites right now. But that shouldn’t be an excuse. Even my five year old understands that saying “but [...]

By: Amber

Amber — Thu, 08 Oct 2009 21:05:19 +0000

The way that formula companies buy breastfeeding keywords seriously annoys me. It really ruins their credibility. How can you claim that you’re supporting breastfeeding, when this so clearly undermines it?

By: That Danielle

That Danielle — Thu, 08 Oct 2009 15:42:01 +0000

Oh I totally agree. I wonder how effective advertising next to breastfeeding articles are or if they just throw money at it because they have such huge ad/marketing budgets. I’m guessing the way this particular ad is worded that MOST people will read it as “…compared to breastfeeding” not “compared to other formulas” so it will have high CTR.

By: phdinparenting

phdinparenting — Thu, 08 Oct 2009 15:36:57 +0000

@That Danielle: Yes, it is well known. And it is deceptive, inappropriate and inexcusable, IMO. It certainly is not acting within the “spirit of the WHO code” as some claim they do.

By: That Danielle

That Danielle — Thu, 08 Oct 2009 15:29:45 +0000

Isn’t it well-known that formula companies buy breastfeeding keywords? That’s why you ALWAYS see formula ads around breastfeeding content. When I owned Celebrity Baby Blog, I blocked formula URLs from my Google Adsense settings (but I’m sure some slipped by).

By: Desiree Fawn

Desiree Fawn — Thu, 08 Oct 2009 03:04:49 +0000

Thankfully not! I hope you had a fabulous time too!