April 18, 2010
No analogies today. I’m just going to tell it like it is. The number of brand ambassadors, twitter parties and blogger trips is growing exponentially. As it does, I’m starting to pull my hair out. I hate seeing people that I like, whose company I enjoy, whose judgment I usually respect, put their ethics and [...]
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December 22, 2009
There was a twitter party tonight where Kraft was promising to donate 50 boxes of Kraft Dinner (KD) for every tweet with the #bluebox hash tag. The goal was to reach one million boxes of KD being donated. Kraft’s donation drive, in conjunction with Feeding America, uses the slogan “Share a Little Comfort.” The thing [...]
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