marketing

When a Company Goes from Good to Very, Very Bad: The Evenflo Story

September 5, 2011




A couple of years ago, I was asked to review the new Evenflo breast pump. I received the pump by mail, gave it a try, and wrote an honest review. Unfortunately, I didn’t have a lot of good things to say about the pump. I did, however, have some good things to say about the [...]

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Sabotage

May 4, 2009




They want you to fail. Their bottom line depends on it. Have you ever heard of a wolf in sheep’s clothing? This is it. Formula companies do not support breastfeeding. They want to sabotage you. They want to exploit any iota of doubt that you have, any moment of weakness to get you to try [...]

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