public relations

Nestle online charm offensive = lipstick on a pig

February 6, 2010




Seems someone has been beating up on Nestle in the social media world. In fact, it is so bad that they had to fly in a bunch of PR firms into their headquarters in Switzerland to brief them on Nestle’s need for help charting a path through social media. According to Arun Sudhaman’s article, Nestle [...]

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Mirena follows in Motrin’s footsteps

December 18, 2008




They say a picture is worth a thousand words. Perhaps that is what Mirena is counting on here. But I’m not impressed. When Motrin put out an inaccurate and insulting advertising about babywearing, telling moms that babywearing was painful but it was good pain and you should just take Motrin to deal with it, they [...]

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