More censored breastfeeding: Baby Half Off screws up

by phdinparenting on August 27, 2009

A reader alerted me that a baby shopping website, Baby Half Off, is censoring an image on the Earth Mama Angel Baby CDs that they are selling. This is image as it appears on their site (I took a screen capture of the page in case they change it, which I hope they will):

babyhalfoff

The CD is for sale on plenty of other websites with the original uncensored image, including on Amazon.com: Earth Mama-Angel Baby More Mama’s Milk:

When are people going to get it? Breastfeeding is not obscene!

Update

Yesterday I received an e-mail from Skye from Baby Half Off apologizing for censoring the picture. I offered that I could post her apology if she wanted. Here it is:

Baby Half Off is committed to providing quality products that support mothers and their babies.  We are breastfeeding moms ourselves and find it to be a natural, beautiful and most important of all…special connection between mom and baby (I have been a breastfeeding mommy for 5 of the last 7 years, and loved every minute of it…well almost *wink*).  It amazes me that so many mom’s that believe ‘breast is best’ have such varying opinions on how breastfeeding should be portrayed.  We have had a mixed response about the picture, some are angry that we censored the picture and others are grateful that we did.  Regardless, we want to apologize to anyone we may have offended, we certainly didn’t mean to.  We do not think breastfeeding is obscene.  We sympathize with anyone who feels that breastfeeding should be allowed and accepted anywhere at anytime.  Breast is best, that is and always will be true.  Again, we apologize to anyone who may have been offended.

While I cannot condone any business even taking into consideration the fact that breastfeeding may be seen as obscene, because this is the type of attitude that results in women being kicked out or told to cover up in restaurants, on airplanes, in museums, and so on, I do appreciate Skye’s apology and her admission that it was a mistake (which may not have come across clearly in this apology, but did in her initial e-mail to me). As a human and a small business owner myself, I understand that people do make mistakes and I hope that they have learned from this experience.

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{ 19 comments… read them below or add one }

1 Melodie August 27, 2009 at 1:16 pm

Wow! If you are going to sell new baby items then I think you need to get over it!

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2 Melodie August 27, 2009 at 1:18 pm

I see they now have a giant red SOLD OUT sign where the censored strip used to be.

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3 phdinparenting August 27, 2009 at 1:27 pm

Yeah…right….Now I’m glad I took that screen capture!

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4 Capital Mom August 27, 2009 at 1:52 pm

So silly. Nothing more to say.

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5 Rashel August 27, 2009 at 1:58 pm

Hm, how are soon-to-be-pregnant, pregnant or new moms supposed to feel good about breastfeeding when a baby site is saying “a baby breastfeeding is explicit, x-rated and not fit to see” ? Who wants to do something seen as shameful or needing censure with their children? All the words “breastfeeding is best” are totally erased and not-heard in the face of breastfeeding been seen as indecent. What a shame.

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6 Judy @ Mommy News Blog August 27, 2009 at 2:14 pm

This is ridiculous! I can’t believe a store that sells stuff for babies would be worried about a breastfeeding photo – how horrible!

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7 Niqi August 27, 2009 at 3:48 pm

I wonder if it has something to do with ratings systems? but that can’t be it since Amazon can show it.

There are still places that ask women to breastfeed in the bathroom. Even if they have a shawl or nursing top that barely shows any skin – the chance of a nipple showing when the bay unlatches is just too much for them. Makes me wonder if THEY were breastfed? LOL

It is a sad world when the bloody violent covers and the obviously sexy covers with barely clad women are ok – but a natural thing like breastfeeding is not. so sad.

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8 phdinparenting August 27, 2009 at 4:14 pm

I’m thankful that where I live it would be considered illegal to ask a woman to breastfeed in the bathroom. It would even be illegal to ask her to cover up. I could breastfeed topless if I wanted to.

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9 Mama in the City August 27, 2009 at 6:10 pm

That comes across as so odd to me. Why would you sell the product if you think it needs the censor? I am guessing some uninformed person thought they were doing a ‘good deed’ by putting the black bar over the nipple meeting the baby. I am curious what the company will say in reply to this ridiculous censor.

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10 Melinda Olson August 27, 2009 at 7:03 pm

This made me spit my water all over my keyboard! I’m hugely amused by people’s perception that breasts are only things to play with. We happen to believe that nourishing one’s baby is not that so scary it requires a black bar. Too funny. Thank you giving me a great laugh today! Carry on and keep up the great work. Mwah!

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11 Rebecca August 27, 2009 at 8:04 pm

*sigh* I leave a comment only to recognize that this makes me feel sad. I hope they change it.

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12 Annie August 27, 2009 at 10:37 pm

quoting you above… ” I could breastfeed topless if I wanted to.”
I don’t think you could in QC? I don’t think it’s legal to be topless in public in QC? (although I think it IS legal in ontario…) not that you were actually about to breasfeed topless in public!

what i really really don’t get is that on that page they censor THAT? or were many sensored? they have full body nudity… why oh why would a nipple be ‘oh so much more offensive’ than full body nudity? odd.

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13 Christie August 28, 2009 at 6:40 am

Unbelievable.

Christie
http://childhood101.blogspot.com/

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14 phdinparenting August 28, 2009 at 9:13 am

Post has been updated with an apology from Baby Half Off.

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15 Sara August 28, 2009 at 9:25 am

Don’t know why you would censor that picture… I think it is pretty darn cute :)

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16 Juliette August 28, 2009 at 11:14 am

Nice apology… but doesn’t sound like they’re actually going to change it…

Ah well, I can buy that product lots of other places :)

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17 Missy @ Marketing Mama September 2, 2009 at 1:05 am

Wow – this is interesting! Thanks for contacting them, sounds like they responded well and changed it.

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18 Erin W. September 15, 2009 at 11:14 pm

I just visited the site and that product is not even offered. At all. How’s THAT for censorship? Hm…

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19 Skye September 17, 2009 at 7:23 pm

Baby Half Off is a deal a day site. The deal changes every day, so something that was for sale yesterday won’t be up today, that is why it is not offered anymore. A new deal everyday! :D

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