Wordless Wednesday: Is there a breastfeeding article amongst those Enfamil ads?

by phdinparenting on October 7, 2009

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates from my blog.

Tagged as: advertising, enfamil, infant formula, lactivism, Peterborough Examiner

{ 4 trackbacks }

Nestle Answers: Canada being a signatory to the International Code of Marketing of Breastmilk Substitutes means nothing | PhD in Parenting: October 28, 2009 at 11:37 pm
Information, advertising, spam: Medela crosses the line | PhD in Parenting: January 25, 2010 at 10:07 pm
How to report unethical promotion of formula, bottles and other breastmilk substitutes | PhD in Parenting: February 22, 2010 at 11:03 pm
Decision: Contra-Nestle “Unsponsored” BlogHer Ticket Price Donation | PhD in Parenting: July 15, 2010 at 9:49 pm

{ 16 comments… read them below or add one }

1 Claire October 7, 2009 at 11:50 am

Heh, presumably because of me being in the UK I see entirely different ads.. one for a co sleeper and at the bottom an ad for YouTube

2 phdinparenting October 7, 2009 at 11:57 am: @Claire: That is why I did the screen capture, so that everyone could see what I see.

Reply

3 Naomi October 7, 2009 at 12:02 pm

Uggg I HATE it!!!!!! I want a happy breastfed baby pictured with no ‘constipation complaint’!!!!!

4 Jamie October 7, 2009 at 12:08 pm

I viewed the page 8-10 different times, each time there were different ads (mostly for Fontbonne University), but I never saw the ads you saw. I was using FireFox.

5 phdinparenting October 7, 2009 at 12:23 pm: @Jamie: I think the ads are often geo-targeted. Which country are you located in?

Reply

6 Tanya October 7, 2009 at 12:37 pm

I was reading another article about the Nestle blog. Less blatant, but one of the ads was for store brand baby formula. I feel all unclean and have a strong desire to scrub my cookies clean.

7 MZ October 7, 2009 at 12:48 pm

Wow. Just…wow.

How long is it going to take before our country is comfortable with breastfeeding?

8 Lauren @ Hobo Mama October 7, 2009 at 1:47 pm

Maybe you shamed them into taking the f*rmula ads off!

9 phdinparenting October 7, 2009 at 3:15 pm: @Lauren: Nope – they are still there. I think the advertising is geo targeted though, so you may see something different depending on your IP address. That is why I took a screen capture of what I saw.

Reply

10 Desiree Fawn October 7, 2009 at 10:32 pm

Gretchen & I were there!!

11 phdinparenting October 7, 2009 at 10:43 pm

@Desiree Fawn: Yay! I was there in Ottawa. Hope there weren’t formula ads surrounding you in real life like there are in this article.

12 Desiree Fawn October 7, 2009 at 11:04 pm: Thankfully not! I hope you had a fabulous time too!

Reply

13 That Danielle October 8, 2009 at 11:29 am

Isn’t it well-known that formula companies buy breastfeeding keywords? That’s why you ALWAYS see formula ads around breastfeeding content. When I owned Celebrity Baby Blog, I blocked formula URLs from my Google Adsense settings (but I’m sure some slipped by).

14 phdinparenting October 8, 2009 at 11:36 am: @That Danielle: Yes, it is well known. And it is deceptive, inappropriate and inexcusable, IMO. It certainly is not acting within the “spirit of the WHO code” as some claim they do.

Reply

15 That Danielle October 8, 2009 at 11:42 am

Oh I totally agree. I wonder how effective advertising next to breastfeeding articles are or if they just throw money at it because they have such huge ad/marketing budgets. I’m guessing the way this particular ad is worded that MOST people will read it as “…compared to breastfeeding” not “compared to other formulas” so it will have high CTR.

16 Amber October 8, 2009 at 5:05 pm

The way that formula companies buy breastfeeding keywords seriously annoys me. It really ruins their credibility. How can you claim that you’re supporting breastfeeding, when this so clearly undermines it?