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Thursday
Jul312008

"Got breastmilk?"...got a lawsuit...

She's back...

A few weeks ago I blogged about The Lactivist Jennifer Laycock's silence of over a month. Well today we found out what it takes to get her back to blogging about boobs. It appears that the California Milk Processors Board is upset over a breastfeeding advocate's t-shirts with the slogan "Got Breastmilk?". Read more in her post:

California Milk Processor Board Goes After Breastfeeding Advocate



While I completely agree with Jennifer about the ridiculousness of it all, I do see one big difference between this situation and her battle with the Pork Board over t-shirts that said "the other white milk." Pork is not a substitute for breastmilk. I have never heard of a mother saying, I just can't breastfeed or I don't want to breastfeed, so I'm going to give my baby a pork-based infant formula instead. I've never heard of a mother say, my child is now one year old, so I'm weaning him onto pork because he doesn't need to nurse anymore.

However, an increasing number of mothers are choosing to breastfeed and are choosing to breastfeed for longer. More mothers now know that nursing toddlers do not need cow's milk if they are still nursing 3 to 4 times per day. So it is entirely possible that the milk industry is starting to feel like breastmilk is taking a bite out of its market share.

The lawyers for the California Milk Processors Board said:

The phrases 'got breastmilk' and 'got milk?' are similar except for the addition of the word 'breast'. This difference is not enough to eliminate the likelihood that consumers will be confused about the origin of the products.



I'm sorry to tell you lawyers and milk processor management, but there is no confusion. Breastmilk comes from human breasts and is the ideal food for human offspring. Cow's milk comes from cow udders and is the ideal food for cow offspring. It also happens to be marketable for consumption by humans, but really, there is no confusion. At least not as far as my 16 month old is concerned. She knows which one she wants.
« You can't bring your SUV on the bus | Main | When breastfeeding is a safety hazard »

Reader Comments (2)

That's it. No more California cowsmilk for me. When I'm in California I vow to drink only breastmilk.

July 31, 2008 | Unregistered CommenterWILLOBIE

I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you down the road!

August 12, 2008 | Unregistered CommenterAlexM
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