Saturday, October 29, 2011
This image from Occupy London has been floating around on facebook. I thought it was interesting, so I decided to print it off and bring it home and test it out with my family. We happened to have friends over, a dad and his two kids, so we were able to include them in the discussion as well.
SPOILER ALERT! IF YOU WANT TO TAKE THE TEST YOURSELF, STOP HERE BEFORE CONTINUING.
This is what happened....
All the adults recognized all of the brands easily. We got three to four of the plants. Maple and oak were easy for everyone. We settled on beech for the bottom right after debating for a bit. While the picture isn't great, we figure the conifer in the top right is a pine (but could also be a spruce). We didn't get the middle bottom or middle top ones. After looking online, I now know that the middle top is probably an ash (but I don't think we have those around our area). We're still not sure about the middle bottom. It could be a bad illustration of an elm or a birch leaf or something else altogether. Given that this is a British picture and we are in North America, that could be our problem too.
Next we asked the kids, two boys and two girls, ages 4, 5, 6 and 7.
- All of the kids got McDonald's and the maple leaf immediately (they are Canadian kids after all!).
- Most of the kids also got the oak and one of them got the beech.
- Beyond McDonald's they didn't do that well on the brands.
- They all said "apple" for the Apple logo, but it does look like an apple, so I probed further to see if they knew what the Apple company makes. They thought about it for a while, discussed, and eventually came up with computers. Given the amount of time my kids spend with their dad's iphone in their hands, I was surprised that they didn't associate it with that.
- They said "crocodile" for the Lacoste symbol, but when asked what the company makes, the only answer they could come up with was "reptiles".
- They couldn't come up with the name of the Nike symbol, but they did associate it with clothing (one kid) or shoes (another kid).
- They also didn't know the Volkswagen name and thought that the symbol was for a gas station. I was surprised my kids didn't get this one since we walked past a Volkswagen dealership almost daily when we lived in Berlin and they always noticed the cars.
- They didn't recognize the facebook logo, remarking only that it was the letter F. That surprised me though, since my kids do know what facebook is and often ask me to put pictures on facebook to show their grandparents in Europe. I guess they just haven't been visually exposed to the logo that much though.
I thought it was an interesting exercise. I don't have any illusions about my kids being sheltered from brands, but I was surprised how few of these they knew. I do think there are other brands that are kid specific that they are much more familiar with at this point in time than some of the brands on this page.
If you try this exercise with your family, I'd be interested to hear what your results are like.