In the blogging world, people often talk about and wonder about numbers. New bloggers, in particular, are often curious how they stand up to more established bloggers. Because I'm a numbers geek and incredibly curious, I decided to dive in and try to answer the questions that everyone is asking themselves. How much traffic are these blogs really getting? Where is that traffic coming from? What works and what doesn't work in terms of growing a blog.
I put out a call for volunteers and selected 20 different blogs, ranging from big to small, single author to multi-author, frequent to infrequent posts, covering a wide variety of topics and techniques.
This presentation, called Looking Under the Hood of Parenting Blogs, provides a summary of the results. I hope you find it useful (if the font is too small, click the "view full screen" icon in the bottom right of the frame).
Any questions? Feel free to ask in the comments.