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Only Moms Can Save on Diapers and Wipes at Amazon?

As I was looking through some of the options in my Amazon affiliate account, I noticed one of the banners I could add to my blog is for the Amazon Mom club. I'd never heard of it, but clicked to check it out and discovered that it provides "exclusive deals and discounts" for moms.

I looked around for the Amazon Dad club, but couldn't find it.  Then I read the fine print and found out that:
Amazon Mom is a free membership program aimed at helping parents and caregivers, from the prenatal days through the toddler years, use Amazon to find all the products their family needs. To join, simply sign into your Amazon account and tell us whether you are a Mom, Dad, or other caregivers of a child.

No worries, dads. Just like with all the "mommy and me" playgroups out there, you're allowed to join, as long as you don't mind being called "Mr. Mom".
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Reader Comments (15)

When they launched this I actually got an email that said something to the effect of, "Yeah we know it's outdated and weird, but Amazon Mom kinda rhymes." It seems like there is at least one feminist/inclusive family member in the marketing team but they got outvoted.

June 26, 2012 | Unregistered CommenterStephanie

I guess "Amazon Family" was too...complicated? Sigh.

June 26, 2012 | Unregistered CommenterGinger Baker

Amazon Mom doesn't rhyme. Amazon Dad-who-does-diapers-and-shops-on-line kinda hums to me!

June 26, 2012 | Unregistered CommenterKim

Actually, there was a church "Mommy and Me" group that advertised at the preschool at my church (a different church). Some stay at home dads showed up at a "bring your own picnic" at the park and were asked to leave! I was shocked.

June 26, 2012 | Unregistered CommenterCaitlin

It's called marketing. It doesn't have to be progressive or politically correct. It has to appeal to a target audience.

June 27, 2012 | Unregistered CommenterGretchen Powers

The only time women are the default target market is for parenting and cleaning products. *sigh*

June 27, 2012 | Unregistered CommenterOlivia

Olivia, and weightloss products. Don't forget we should all be losing weight, all the time.

June 27, 2012 | Unregistered CommenterJolene

Jolene, Olivia - and beauty products! Not only do we live in dirty houses with kids who obviously need attention, but we're overweight and don't take adequate care to cover our grey hairs or look good to impress our (insert suitable masculine role here: husband, boyfriend, guy at the bar/gym, male boss........)

June 27, 2012 | Unregistered Commenterlaura

Grrr ....

June 27, 2012 | Unregistered Commentercoffee with julie

Of course, how could I forget!

June 28, 2012 | Unregistered CommenterOlivia

Sadly I'm not surprised. A relative of mine started taking his daughter the Mommy & Me group his wife had been attending before she went back to work. He was asked not to attend anymore because his presence was making some of the moms "uncomfortable."

Whaaaat? How awful. I really feel bad for those dads - being a stay at home parent is hard enough without open discrimination.

I thought "amazon mom" was supposed to sound like "amazon.com"! But your point still stands!

July 2, 2012 | Unregistered CommenterChanna

I thought that too... Amazon Mom seems to be excluding people, don't you think??

July 3, 2012 | Unregistered CommenterFamily Bed

Having been confronted with similar "Mum" not "Parent" marketing yesterday in the local shopping mall's write up of its features for parents and kids, it occurred to me that this marketing to mothers only is alienating for me as well as my husband. It's telling him he's not really welcome, and it's telling me that shopping with the kids and taking kids to the play area etc is exclusively my domain and I can't expect a partner in that.

July 4, 2012 | Unregistered CommenterRobyn Coopstock

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