Wednesday, June 22, 2011
Have you heard about the partnership between McDonald's Canada and CityLine (a Canadian daytime television show targeted at women)? They are working together to provide a FABULOUS opportunity for Canadian mom bloggers called McDonald's All-Access Moms, where real moms get to "go behind the Golden Arches."
Apparently all the cool mom bloggers in Canada got an e-mail encouraging them to apply for the program. I guess mine got lost in the mail somewhere (probably the postal strike or something). The e-mail said that the program is "designed specifically for moms who are interested in finding out the truth behind the rumours at McDonald's." I wonder which rumours those are? Like the rumours about which cashier is sleeping with which deep fryer operator?
It turns out this isn't just a little conference call with a gift card attached. This opportunity, like some others I've written about before, involves travel and behind the scenes access:
The McDonald’s All-Access Moms program will select three Canadian mommy bloggers to go on four trips across the country. Together, we will visit supplier facilities and restaurants and you’ll have the chance to ask all the tough questions –so you can find out for yourself, what is really in McDonald’s food. At the same time, we would ask you to blog openly and honestly about your experience.
CityLine camera crews and parenting expert Nanny Robina will also be on the trips, capturing all the action, as there is nothing to hide!
The program will kick off with a trip to corporate headquarters in Toronto and then a visit to the Innovation Centre and test kitchen in Chicago – this July! Please feel free to get in touch if you have any questions at all, I’d be happy to provide some more details.
There is one hitch. The program is not eligible to residents of the province of Quebec, so I can't apply (update: apparently moms in Quebec can apply, but there is a separate French website for them). But I couldn't pass up the opportunity to put together a little video, like the real applicants will be doing, to tell McDonald's and CityLine why I want to be a McDonald's All-Access Mom (if the video doesn't display or doesn't work for you, you can access it here on YouTube).
To those who do apply, I wish you safe travels and enjoyable doublespeak. Maybe you can keep a cheeseburger from the tour to show to your grandchildren one day.
CityLine is right about one thing: Mom Knows Best. That's why this mom will keep teaching her kids about the dark side of companies like McDonald's instead of lining up to be part of their multi-billion dollar marketing machine.